- A property can be presented in its best light, provided it doesn't mislead.
- Terms such as 'immaculate condition' or 'recently decorated' can be used but they must refer to the whole property unless otherwise stated.
- Attractive features can be used as selling points but not to the exclusion of bad features if the overall result is a misleading description. You are not required to disclose a leaky roof, say, but your description taken as a whole must not give the impression that the property does not have this defect.
- Don't stretch geographic areas, such as Cotswolds, Peak District or Lake District, beyond their accepted boundaries. Use instead the correct postal address. And if a property is in one county geographically but its postal address is in an adjoining county, both should be given equal prominence.
- Phrases such as 'easy access' or 'close to' or estimated journey times to local amenities or transport links should be avoided in favour of the actual distance in miles, i.e. '10 miles to junction 12 on the M4', or 'six miles from Cirencester'.
- If a house has open fields on three sides but an abattoir or a nightclub on the fourth it is best not to refer to the outlook at all, and if you use photographs, clearly label them.
- Photographs can be misleading. Avoid using a very wide angle lens which can make a property look much larger than it is and avoid digitally enhancing a photograph or cropping if the resulting effect is misleading. For example, do not include a view of the garden from the bedroom window if there is a rubbish dump next door and you have cropped the picture to remove it.
Details produced by estate agents normally include a disclaimer and although this may not be legally binding, it is useful to remind buyers that even with the best will in the world, mistakes can be made and buyers should beware and check for themselves the accuracy of all measurements and statements.
A disclaimer could include the following:
- These particulars are intended to give a fair and substantially correct overall description for the guidance of intending purchasers and do not constitute an offer or part of a contract. Prospective purchasers and/or lessees ought to seek their own professional advice.
- All descriptions, dimensions, areas, references to condition and necessary permissions for use and occupation and other details are given in good faith and are believed to be correct, but any intending purchasers should not rely on them as statements or representations of fact, but must satisfy themselves by inspection or otherwise as to the correctness of each of them.
- All measurements are approximate.